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Speed honesty: the key facts

At Virgin Media we believe that being honest about broadband speeds is important. That’s why we’re going to publish the typical speeds the majority of our customers actually get each month.

We’re asking all of our competitors to be as honest as we are so you can make an informed decision about how you spend your money.

You may have also heard that we’ll be doubling the speeds of our broadband packages (except for up to 100Mb, which is already the UK’s fastest) from February 2012. And when we saying doubling, that’s exactly what we mean.

Our typical speed results - January 2012

 

Broadband package

Advertised speed

Typical speeds
(over 24hrs)

Size: M Up to 10Mb 9.47Mb
Size: L Up to 10Mb 9.65Mb
Size: XL Up to 20Mb 18.83Mb
Size: XL Up to 30Mb 30.49Mb
Size: XXL Up to 50Mb 49.43Mb

Source:
Virgin Media Broadband Performance Panel powered by SamKnows, the broadband performance monitoring specialists (January 2012)

 

What does typical speed mean?

This is the speed that at least 66% of our customers get on average in a particular month on a particular product. Our typical speed tests run over 24 hours and speeds may vary at peak times.

Where do the speed stats come from?

The data comes from a broadband measurement panel made up of real Virgin Media customers spread out across our network. Powered by Samknows, the broadband performance monitoring specialists, we run millions of tests a month to understand how our broadband is performing.

Speedometer

Speeds explained

We use the term ‘up to’ because download speeds are affected by things beyond our control. For example, the website you’re on, the number of people online, or your computer spec. With Virgin Media you’ll get much closer to the broadband speed you pay for. We believe in being honest about what speed you'll get so we also publish the typical speed you'll receive. 

Model car track

And it's totally unlimited?

Yes. There's no limit to the amount you can download and use your connection with Virgin Media. However like other providers we do operate an "acceptable use" policy. This protects the majority of our customers suffering slower speeds as a result of a few users' unusually heavy usage'

Traffic light

Traffic management: The key facts

We want everyone to enjoy their broadband to the max, so we manage our traffic so that a very small amount of customers don't "hog" a large part of our bandwidth, and make the speeds slower for everyone else. What this means in practice is that we sometimes moderate speeds for the top 5% of customers who are downloading and/or uploading an unusually large amount. Most broadband providers manage traffic in a similar way – it helps keep things fair for everybody.

Find out more about traffic management

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